Kia Launches 30th-Anniversary Model of Sportage SUV

By Yange Ikyaa

Kia has marked three decades of its popular Sportage compact SUV with the launch of a new 30th-anniversary special edition in the Korean market.

To mark three decades of outstanding success, Kia has equipped the new special edition of the 2024 Sportage with enhanced specifications, focusing on convenience and safety while further elevating the model’s considerable luxury and design appeal.

Beginning with the Korean market, the Sportage 30th Anniversary Special Edition will be gradually released in select markets, said the automaker.

Beginning from its inception in 1993, the Sportage has left an indelible mark on the automotive industry. With over seven million units sold across five generations, Sportage has solidified its position as Kia’s best-selling model globally since 2015, captivating drivers with its distinctive design and inspiring performance.

This remarkable achievement underscores Kia’s commitment to delivering vehicles that embody innovation, quality, and enduring appeal.

Kia’s Senior Vice President and Head of the Global Operations Division, Tae-Hun (Ted) Lee, said the Kia Sportage was a ground-breaking product from day one, stating that over the 30 years since it has remained true to its revolutionary origins, bringing cutting-edge safety, performance and design to drivers around the world.

“In honour of the model’s tremendous contribution to Kia’s success, the 30th Anniversary Special Edition accentuates the unparalleled comfort and luxury now added to that already compelling combination, demonstrating the brand’s future as well as celebrating its history,” he added.