By Adeniyi Onifade
Ashok Leyland, flagship of the Hinduja Group, along with Stallion Motors, its exclusive distributors in Nigeria, has launched its light commercial vehicle, named Phoenix, which it says has been specifically built to serve the Nigerian market.
The Company explained in a statement that the exclusive national partnership with Ashok Leyland has evolved with time to bring the best-in-class products and services to the Nigerian consumer.
It also said that these commercial vehicles are assembled locally, thereby generating employment in the country, and are best engineered for the road severity in Nigeria.
The Managing Director of VON Automobiles, Dr. HarpreetSingh, noted that the launch of Phoenix, the light commercial vehicle from Ashok Leyland, adds to the range of vehicular offers and shows the Company’s renewed commitment towards bringing tough dependable and durable vehicles for logistics use in an affordable range to Nigerian customers.
The company has sales and service outlets in Lagos, Abuja, Ibadan and Port Harcourt, and has invested in state-of-the-art central auto parts and a service centre at Orile in Lagos to support the distribution of genuine parts across the nation for the upkeep of the new model vehicles.
Commenting on the launch, the Head of Africa-International Operation, Ashok Leyland, Sachin Dasharath, said Nigeria is an important African market for Ashok Leyland. The new range of fully built trucks will sport a contemporary design, a new-generation platform and will offer best-in-class efficiency, performance and comfort.
His words: “Reinforcing our brand promise of ‘No Dream Too Far,’ we are offering Phoenix that will provide the best Total Cost of Ownership to our customers.”
The key attributes of Phoenix are vehicle performance, customer profitability and driver comfort. Packed with superior mileage, load-carrying ability, stability and manoeuverability, the Phoenix helps to run the business with a better return on investment.
It also offers class-leading comfort that sets the benchmark in the commercial vehicle industry. The dashboard is ergonomically designed with the controls placed intelligently. The vehicle comes with multi-angle adjustable seats. The steering column comes with tiltable and telescopic movements, while the two-point suspended cabin offers comfort and convenience.
“Our aim in the international markets is to add more products to our portfolio and offer innovative and comprehensive solutions to our global customers. Experience a new class of LHD vehicles from Ashok Leyland,” Dasharath concluded.